America’s favourite spray on tan proved just as popular in the UK. The first tan developed specifically as leg make-up, Nyce Legs not only gives skin a warm, natural glow, but can hide thread veins and improved calf shape and definition. A special moisturiser was also launched shortly afterwards.

Vector Marcoms supported sell-in of Nyce Legs into the department store and independent pharmacy market through a high profile media relations campaign in national and regional newspapers, women’s magazines and beauty press.

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