Vector Marcoms

client details

Smartnav Mobile

Smartnav Mobile is the award-winning dynamic satellite navigation system for GPS mobiles and iPhones, developed by Trafficmaster. Smartnav Mobile is unique in its ability to deliver not only the best live traffic information and route guidance but also access to a team of Personal Assistants, available 24/7.

Working with the in-house team, Vector Marcoms developed the launch plans for Smartnav Mobile and liaised directly with all national, consumer and automotive media for product reviews and consumer competitions. Total audience reached via print publications six months after launch was in excess of 18 million.

Audi Driver Magazine
Audi Driver Magazine
Auto Express
Business Car Awards
Smartphone & PDA Essentials
Take 5 Sunday Star
TIMES - Trackstar coverage
What Mobile June 09
What Mobile June 09
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